Allah forgives because we are but weak, forgetful, and dependent upon the aspects of forgiveness and guidance. To act outside the guidelines of God is to be sinful. And to always be within the boundaries of the divine order is obedience and rewarding.
Mankind is in a constant battle between the two. The opportunity to correct oneself is always available until death. It is the power given to each soul to find the way back to Allah and His pleasure. if one only asks, it shall be given, again and again, forgiveness and guidance in repeat.
